For Allied Professionals

Find resources to enhance your client’s knowledge and understanding of the importance of breastfeeding.

"If a multinational company developed a product that was a nutritionally balanced and delicious food, a wonder drug that both prevented and treated disease, cost almost nothing to produce and could be delivered in quantities controlled by the consumers' needs, the very announcement of their find would send their shares rocketing to the top of the stock market. The scientists who developed the product would win prizes and the wealth and influence of everyone involved would increase dramatically. Women have been producing such a miraculous substance, breastmilk, since the beginning of human existence."

Gabrielle Palme

BFI Information

Principles of the Baby-Friendly Initiative can be applied to clinics, physician offices and businesses. Learn more...

“Imagine that the world had invented a new ‘dream product’ to feed and immunize everyone born on earth. Imagine also that is was available everywhere, required no storage or delivery- and helped mothers to plan their families and reduce the risk of cancer. Then imagine that the world refused to use it towards the end of this last century of unprecedented discovery and invention this scenario is not alas a fiction. The ‘ dream product’ is human breast milk and is available to us all at birth and yet we are not using it’”

James Grant

The Code

The WHO/UNICEF International Marketing of Breastmilk Substitutes aka “the Code” protects all babies. What constitutes a breech of “ the Code”. Learn more...

"People need to understand that when they're deciding between breastmilk and formula, they're not deciding between Coke and Pepsi.... They're choosing between a live, pure substance and a dead substance made with the cheapest oils available."

Chele Marmet